15 Must-Have Digital Marketing Tools of 2021

Digital marketing is at the forefront of any marketing campaign of organizations nowadays. The power of the internet enables digital marketers to reach out to billions of potential clients, which is not possible with the help of conventional marketing methods alone.

Thus, we have compiled a list of the best digital marketing tools that you should resort to throughout your digital marketing journeys in 2021. Just complement these tools with a reliable internet service such as Spectrum internet, and you willbe able to maintain your digital presence and take your business to unimaginable heights. So, let’s get started.


Hootsuite is a remarkable social media management tool that enables you to schedule your Facebook, Twitter, Instagram, and other prominent social media platform posts. The software comes with a plethora of features designed to cater to the needs of every digital marketer possible.

The platform offers two different plans: free and paid. Both provide different levels of convenience for its users. While the free plan offers basic features like scheduling up to 30 posts at a time and management of 3 accounts simultaneously, the paid plan allows you to add team members and schedule more posts.

SEO Site Checkup

Search Engine Optimization or SEO is a vital part of every digital marketing campaign. This activity entails improving websites’ rankings in the eyes of search engines.

While the process of SEO is lengthy and complex, SEO Site Checkup platform allows you to monitor some of the basic aspects of your SEO campaigns. The platform provides all the important details about your website from meta-data to page speed and a lot more. Depending on the plan you subscribe to, you will be able to benefit from all kinds of useful SEO features.


Buffer is another social media management tool that provides scheduling possibilities for digital marketers. Along with the basic features of a social media management tool, Buffer also lets you observe how well each of your posts performed in the past.

You can easily scan through every single post and analyze how they performed based on region, age, browser, and countless other factors. You could also take it for a spin on a 14-day trial period and figure out all the concerns that you may have before subscribing to it permanently.

Facebook Business Suite

There rarely is a business that does not have a Facebook business page. Since most people spend ta huge chunk of their time on Facebook, there is no better social media platform to promote your brand to the public.

Facebook Business Suite gives you a bird’s eye of how your Facebook page is performing. You would be able to determine what kind of audience you are attracting and how you can improve in certain areas. Moreover, you can have a look at detailed insights to see your progress on Facebook and Instagram as well.

Sprout Social

Another social media manager that you should consider is Sprout Social. This platform lets you conduct a detailed analysis of all your social media platforms so that you can make the most of each of them.

Furthermore, the app helps you improve your customer engagement by providing you valuable feedback on a regular basis. Only by addressing the feedback provided by this platform you can achieve the ultimate level of customer satisfaction.

Facebook Ads Manager

Maintaining a Facebook page is not enough to create awareness of your brand among your audience. You also need a little help from Facebook ads from time to time. This app makes sure that you stay updated on all your Facebook ads no matter where you may be. This neat little app provides real-time notifications ad engagement, page likes, and other ad budgeting aspects. You should definitely consider adding this to your digital marketing arsenal.

Ox Essays

A major portion of digital marketing activities is dedicated to creating the most relevant textual content. However, this process requires critical attention to detail as the slightest error in grammar, vocabulary or structure can ruin your blog posts and articles.

Ox Essays is the platform you need if you want to create textual masterpieces for digital marketing campaigns. The platform allows you to benefit from modification features based on the type of content you want to create. For instance, blog posts and infographics require slightly different variations of tone and vocabulary and with this you can create accordingly.


Another thing that you should focus on during your digital marketing campaigns is the structure of your URLs. Bitly is an amazing tool that helps you shorten your website URLs so that they are relatively easy for users to access. In addition, you can enjoy essential features like real-time traffic data, backlink analysis, and enhanced customer satisfaction levels.


You also need to know what the public thinks of your brand in order to grow further. Well, Mention is there to take care of you in this regard. The platform provides you with all the right information depending on the keyword you put in.

You can easily link your social media pages to your Mention account and automatically acquire access to critical insights and user feedback instantaneously. There is one free and two paid plans that you can choose from, based on the size of your business.


Customer engagement and satisfaction play a vital role in determining the fate of your brand. You have to constantly keep track of your customers’ perspectives, and make sure the odds are always in your favor.

Wyng is the tool you need for this job as it provides all the essential features that improve customer engagement. With its help, you can get better insights regarding customer preferences, concerns, and suggestions. Your customers can also take part in data collection processes on your website that will provide them with more streamlined search query results.


Vocabulary and grammar are two things that you can never compromise on in your promotional content. They have the power to make or break your digital marketing campaigns. That is why we added another grammar tool in this list.

Grammarly provides an easy-to-understand layout where you can create the best content for your target audience. With every document, you are presented with certain choices about the audience, level of formality, tone, and domain that you want to carry on with. It will highlight any spelling errors, grammatical errors as well as passive tone.

Google Analytics

You always need to keep a tab on your website’s performance. Even the slightest drop in your website’s performance can have catastrophic impacts on your brand’s image and most importantly your sales. Google Analytics is the tool that can assist in this area.

This analytical tool provides the most elaborate analysis of your website where every factor is explained in proper detail. You could use it to improve your online traffic, set up website performance goals, and also track the most minute website metrics.


Another aspect of any digital marketing campaign is seeking help from influencers in the industry. The way it works is that you approach certain prominent figures that might help you spread your brand’s goodwill. They could either mention your brand on their social media pages or even record videos of them using your products and in this way you can reach out their fans in a matter of seconds.

REP is the platform where you can get in touch with the industry’s best influencers. Here, you can either place your products and service for influencers to approach you themselves or you could contact specific influencers directly and ask them to promote your product for you.

Paper Fellows

Writer’s block is a common phenomenon amongst content writers that causes serious frustration. If you lack the inspiration to create the next artistic masterpiece, maybe Paper Fellow will be able to assist you.

The platform makes for a valuable asset if you are in search of professional guides or content ideas for your writing. You can also hire professional writers to create the perfect content piece for you. You just have to provide the necessary information regarding the type of piece you want, and it will be delivered to you in no time.


The right ad on the right platform is often enough to convince people of your importance. And if you belong to the eCommerce industry, then there is no better option than AdRoll. AdRoll takes pride in its retargeted ads and B2C marketing strategies.

This toolprovides you with a multitude of amazing features like cross-channel attribution, dynamic ads, audience targeting, and consent management that you can use to skyrocket your brand’s image unlike ever before.

All in All

You need to carry out your digital marketing campaigns carefully to achieve optimum results for your brand. Hopefully, the tools mentioned above will provide the right level of functionality to optimize your digital marketing campaigns and further improve your customer satisfaction.