Successful marketing is a challenge especially if you are a service provider. You’re selling the cat in the bag, and your future customer has to trust you that there’s the cat in it that he’s looking for. What is essential in marketing services is the advantage of showing yourself and forming a grand alliance with your customers.
Whether you are selling a product or offering a service, for marketing, you need the answer to a fundamental question:
Which deficit does your customer compensate for the product/service or what added value makes the customer gain?
Often, as a supplier, we assume what we do, what we do well, what we are experts at. But what brings your future customer that you have education, experience, and property?
- Show Yourself:
A picture makes a difference. Do you have a picture of yourself and your team on your website, on your social media platforms, in brochures and flyers?
- Allow Your Customer to Get to Know You:
What information you divulge, what you tell us about yourself and your company, what you emphasize and how you approach your customers gives prospects an excellent idea of who you are and whether they fit together.
- Share Your Knowledge:
Information is necessary for your clients and future clients. Will it make it possible to highlight your expertise while deepening your interest – and thus to start the sales process?
- Describe the Procedure:
Only very few of us are so willing to take risks at all times that we blindfold ourselves on something new.
- For Free:
A free webinar, a free checklist, a free introductory talk, a lecture, an excerpt, a trial workshop.
- Score with Feedbacks:
Let others talk about you – only right, of course. With feedback from customers, you can kill two birds with one stone: they have convincing sound bites from satisfied customers and at the same time receive feedback on their effect, perhaps giving them entirely new aspects of their uniqueness.
- Love Your Service:
If you do with love and passion what you want to do and need to do, your customers will notice that. More intensity and positioning are required to find words that move and touch to describe your service.