Outsourcing SEO is a standard practice in almost every industry. Even businesses that have resources and a budget to hire a team of professionals choose to hire an agency, because it simplifies the process and adds expertise and heft of experience to the project. Singapore has some really famed and reliable SEO agencies, but as in any industry, not all services are equal. In this post, let’s talk of the various important things that matter while selecting a Singapore SEO company.
Check their local profile
Local SEO is a real thing. If you are a company in Singapore, you would have a niche, target audience, and your first priority would be to become a brand and drive sales within that segment. Make sure that you look for SEO companies that are experienced, well-versed and aware of the market in Singapore and has worked with local brands and companies. Ask for case studies, references, as required.
Find more on complete services
When it comes to establishing brand authority and pushing sales, SEO must be supplemented by social media and paid marketing at some point. SEO is certainly a good point to start, but it is also critical to include PPC, social media ads and email marketing in the mix, so as to increase conversions. If you are trying to hire an agency, check their full profile of work. An online marketing firm that can offer a comprehensive package should be your first choice.
Discuss their approach
White-hat SEO is what you need to promote your website organically on search engines. Every SEO company has its own approach towards SEO and a blend of strategies and practices that usually use on an average. As a client, you have every right to know what they can offer for your website, and if they can actually craft and share a complete SEO plan. Most SEO agencies in Singapore start with a website audit, and you can expect to get regular reports, which further help in evaluating the performance of your website.
Taking the leap
SEO is for the future, and if things go right, you will be working with the agency in the long run. Take your time to evaluate services, find more on their expertise, and don’t shy away from asking the tough questions. Ask for an estimate for their services, and if you are just looking for SEO, you can expect to pay a fixed monthly price.