In order to boost the SEO of your brand, you must always prioritize the images you use like you do with the content. People tend to look for images on Google and sometimes the images don’t help in boosting the SEO strength to drive traffic to your website. If you are not well versed with SEO, you can hire a digital marketing agency in Singapore or go DIY by doing keyword research and seek ways to optimize your images as a part of SEO strategy.
Here are the ways on how to optimize the images for SEO.
- Optimize the size of the image
Just like you prioritize the quality, you need to consider the size too. If you don’t want to compromise with the former, know that you want the pages to load quickly as well. Google is good at penalizing the pages like your blog if the loading speed is slow. Mobile users are not patient enough to wait for your website to load in more than 3 seconds. Always keep an eye on how many mobile users are visiting your site with the help of Google Analytics.
- Use good quality images
You can use your own images instead of using the stock photos because the former may be more relevant to your content. Using random photos to associate them with your CMS is not deemed favorable by SEO. But, if you have your own images to use, make sure they are of good quality and of optimized size so that the loading speed is not affected and users can click through.
- Be careful about the thumbnail images
Ensure that your thumbnail file sizes are as small as possible. You may also use a lower quality image for a lower file size here. Overuse of thumbnails or big thumbnails will slow your site down which will further impact your search ranking and other digital marketing efforts as well. Another aspect to work on is to make the alt text for thumbnail different to your main images because you don’t want Google indexing your thumbnail rather than the main feature image.
- Use Alt tags
They come in handy for helping visually impaired users know what the image is about. Never overdo the keyword but use useful descriptive language in a sentence. Google has a knack for crawling the alt text to ascertain what the content entails and this helps in driving traffic. You can also change the filename too for making it easy for the search engines.