How Can MNOs Benefit by Offering QoS monitoring?

By 2023 there will be 9 billion global cellular IoT subscribers representing a market worth nearly $34 billion.  As the number of subscribers increases, so does the saturation of mobile network operators (MNOs) that provide connectivity to them. To successfully compete in a saturated market, MNOs must differentiate their offers and introduce services that precisely meet the needs of specific user segments.

One such segment consists of IoT subscribers who rely on network connectivity to perform life, mission, or business-critical operations. Included in this segment are emergency workers who respond to alerts triggered by smart patient monitoring or security systems, service technicians investigating potential gas leaks reported by remote sensors, or merchants who rely on connected point of sale devices.

What they all have in common is the need for highly reliable network performance, and MNOs can meet it by offering network QoS monitoring as a value-added service that justifies the pricing of their premium packages.

Mission-Critical Subscribers Require High Service Availability

The use cases for the IoT are quickly multiplying, and they’re already as varied as they are exciting. When IoT devices are used for life, mission, or business-critical operations, their performance strongly depends on the ability of a mobile network operator to meet basic critical communications requirements:

  • Traffic prioritization: Not all IoT traffic has the same importance, which is why it’s necessary to have in place mechanisms that make it possible to prioritize traffic based on traffic classes and users. In practice, this can mean that a command sent to a connected emergency shutoff mechanism will never have to wait for a low-priority motion sensor to report a change of state.
  • Management of extreme conditions: Mission-critical subscribers require high availability and resilience to transmit important data even in extreme conditions, such as during periods of exceptionally high levels of traffic or major incidents and disasters. For an MNO to meet this basic requirement, it’s necessary to have a clear picture of actual connectivity and performance in real-time.

Network QoS monitoring makes it possible for operators to meet these communications requirements as well as the needs of mission-critical subscribers, giving them the competitive advantage necessary to win customers and stand out in a saturated market.

Business Benefits of QoS Monitoring

MNOs that decide to sell network QoS monitoring to attract customers interested in highly reliable IoT connectivity can look forward to several important business benefits.

The most obvious benefit is the ability to generate additional revenue by meeting the needs of a rapidly growing IoT segment, which includes governmental public safety authorities, energy and transportation companies, and healthcare providers.

But there’s also the fact that customers who don’t experience any issues with service availability and performance are more satisfied and less likely to end their contact when offered a cheaper option by a competitor. This leads to a major reduction in subscriber churn, which is sometimes described as the biggest killer of a healthy, sustainable business.

Last but not least, QoS monitoring gives MNOs access to valuable real-time data, which they can use to gain greater insight into the utilization of their network resources to better plan for future network growth.

The Best QoS for IoT

While there are multiple QoS monitoring methods available to MNOs who are interested in reaping the above-described business benefits, only QoS monitoring using a SIM applet can reliably cover the entire customer base and deliver the real-time visibility necessary to satisfy the requirements of IoT enterprise sectors.

One example of a reliable QoS monitoring solution is Workz Group’s Z-QoS, which is a applet-based on the SIM card that is completely invisible to users because it works in the background, allowing operators to remotely gather, measure, and act upon real-time data.

With Z-QoS, operators can turn traditional KPIs into actionable intelligence, better understand connection trends to ensure consistent performance, and pinpoint specific issues with devices, networks, and configurations. All this and more makes it an excellent differentiator for operators and their enterprise clients in the era of the Internet of Things.

Conclusion

The ability of MNOs to effectively manage network capabilities and resources has become essential for attracting and keeping IoT subscribers who rely on network connectivity to perform life, mission, or business-critical operations. Only SIM applet-based QoS monitoring can cover the entire customer base and make it possible for MNOs to provide a reliable backbone to IoT connectivity, rewarding them with many important business benefits in the process.