How Digital Marketing Works: Whyan Integrated Approach Important?

How Digital Marketing Works: Here's Everything You Need To Know

Digital Marketing helps promote brands and companies through the internet. Since the internet has now become an elementary part of people’s lives, it is imperative that your brand not only has a digital presence,but is also visible when the consumer needs your services or products.

The aim of digital marketing is to attract, engage and convert your leads into potential customers.

How does Digital Marketing work?

To understand how digital marketing works, you must understand its six key elements and how you can use each one to boost your business.

Website Marketing

A business website is the first point of contact for any consumer. It is through your website that a lead turns to a customer. Therefore, you should have a stylish and functional website. According to Adobe, close to 38% of people stop using a website if they find it to be too hard to operate or too cluttered, which is why you must have a robust website.

Furthermore, it should be a responsive website that can be accessed via multiple gadgets. This is because more than half of the content consumed online is seen through smartphones and tablets. Creating a website that helps consumers reach you with ease is the cornerstone of a digital marketing campaign.

Search Engine Optimisation

According to a study by Forrester, more than 71% of consumers start their buyer’s journey through a search engine like Google. This is exactly why you should create content according to the SEO guidelines and Google Analytics to improve your website’s chances of generating leads.

In fact, SEO helps you garner leads of higher quality as they most likely searched for your products or services. You should emphasise on creating content around keywords that see the most traffic to boost your website’s ranking.

Content marketing

No matter what strategy you use in your digital marketing plan, if you do not have high-quality content to back it up, the plan will most probably fail. This is the reason why content marketing plays such a huge role in helping businesses gain more customers online.

Content comes in a variety of forms –  social media posts, blog posts, white papers, case studies, videos, infographics, podcasts, lead magnets– and you can choose the type of content you need based on your audience, and the message you want to communicate. You must strategically choose the content while keeping the end goal in mind.

Social Media Marketing

Social Media Marketing allows you to connect with your audience and engage them in meaningful conversations around your brand. With the majority of the world using at least one social media platform, like Facebook, Instagram, LinkedIn, Twitter or Pinterest, this avenue has now become the best way to promote your brand.

PPC Advertising

While you may be using SEO tactics for organic lead conversions, one thing you need to keep in mind is that this approach takes a lot of time to reap results. This is where PPC (Pay Per Click) ads come into play. You just need to pay the ad publisher for each click by a lead on your website’s ad.

By this, you can also appear on the first page of SERPs for relevant keyword searches, which will significantly improve your lead generation numbers.

E-mail marketing

E-mail marketing is one of the oldest digital marketing tactics, and it’s managed to survive even in this social media dominated age mainly due to its high ROIs and success rate. Once, you have a database of emails, you can send consumers mails with greetings on special days, promotional content regarding sales or discounts, brochures with downloadable content and so on.

This aspect of digital marketing is used to nurture leads and guide them through the consumer journey. As a result, consumers stay connected to your brand for a long time, thus improving your customer retention numbers.

Why is an integrated approach to marketing important?

Integrating eachdigital marketing tactic with each other will make your digital marketing campaign a success.

An integrated approach to digital marketing helps you guide your consumers across various points of their journey – from generating awareness to facilitating a sale. Successful digital marketing does not rely on a single strategy such as SEO, instead, it relies on harmony between multiple strategies.

For an integrated strategy that ensures profits, get in touch with Dignitas Digital, a leading digital agency in Philadelphia, and get your quote today!