Digital asset management (DAM) is a simple system that facilitates the storage, retrieval, sharing, management, and organization of a company’s digital assets in one centralized location. DAM systems can also be applied to an organization’s content sharing and storage of files like music, texts, images, videos, documents, graphics, PDFs, HTML files, Microsoft Office documents, and other media.
How does DAM differ from CMS?
CMS and DAM both manage digital content but CMS is more oriented towards the generation and storage of content. It provides tools for content creation and makes it easy to generate content without the need for much programming. On the other hand, DAM offers enterprises security that protects business files through regular backups and syncing. DAM software can be used to archive, automate, streamline digital assets for creative workflows. Organizations can easily control their digital assets while protecting files and making management simpler.
CMS publishing format is more suitable for websites and blogs. They tend to be more internally focused. Web content management system is a subset of CMS and can be used in controlling, managing, and editing content on web pages. DAM is more suitable for publishing in media file format. The system is frequently used by marketers and publishers.
Benefits of a digital asset management software
The first benefit is of DAM software is brand consistency and integrity. It ensures that all the team members are using the same approved branding or digital guidelines from a single centralized location. Companies that work with a partner agency or uses channel marketing can maintain cohesive brand messaging at every customer touchpoint. When brand guidelines are maintained, consistent brand messaging is communicated.
The security of digital assets is very critical to an organization particularly with the frequency of hacking and phishing attacks. When DAM software is used, different teams may be allowed to access the digital assets according to their level of authorization. Third-party providers may be allowed to access a final approved file but other teams may be given the authorization to reuse, repurpose and distribute the digital assets again.
When there is a complete repository of all available digital content, the use of assets is optimized. During cross collaboration, digital assets can be managed in such a way that minimizes redundancies. Teams are allowed to take backups so that they can work in a more centralized fashion.
One of the advantages of using DAM software is the ability to track who is using the digital assets, when and how it is being used through analytics. Data could then be harnessed in order to update system optimization and influence important content strategy decisions. For marketers, using DAM software makes it easy for them to find digital assets that can be used for marketing campaigns or to accelerate the production and marketing of content.
Various industries particularly media and entertainment use 5th Kind digital asset management solutions for large file sharing. There are many cloud-based file-sharing apps but they are not suitable for big media files. DAM solutions provide professional tools like watermarking, metadata, and reviews for the security of digital assets.