How To Do An Instagram Audit?

The Beginner's Guide to Instagram Marketing

Instagram is a social network that can help you boost your brand or your company, but if you don’t have a defined strategy for your Instagram account, it is possible that you are not achieving your goals, and you don’t know why.

Performing an audit of your Instagram profile will allow you to analyze everything you are currently doing and see what is failing to adapt your actions to your goals and improve.

In this post, muchfollowers will explain to you everything that must be analyzed in an Instagram audit step by step.

Instagram Profile Audit

First of all, you have to analyze that your Instagram profile is optimized to get its visitors to become your followers.

If you want to prevent Instagram users from seeing your profile and leaving without clicking the follow button, here is a post on how to write an attractive biography for Instagram.

Personal Profile, Company Profile, Or Creator Profile

It would help if you chose the ideal profile for your account. If you have a company, the ideal is the company profile, which allows you to add contact information so that users can contact you and see your followers’ statistics. If you want to work on your brand or are an influencer, use the content creator profile and select the category that best defines your sector. And if you don’t want to use it professionally, use a private or public personal profile.


The username is unique, so you won’t always choose the one you want (just as another user is already using it). Choose an accessible name to remember so that your followers can quickly mention you and represent your brand or company.

Name Of Profile

This name is not unique, so you do not have to worry about whether another user is using it.

The words you include in this section and those you have in the username position within Instagram searches, so, interestingly, you add some exciting keywords to you (sector, profession, location, etc.).

Profile Picture

Ideally, you should use your logo or an image of yourself that transmits confidence, in which you look good (be careful with the light and make it look pixel) and in which your eyes can be seen (forget about photos with sunglasses. Sun). Also, try to have a friendly attitude in the image to connect with the users who visit your profile.


For a user to decide whether or not they are interested in following you, they must have information about who you are and what they will find in your account.

You have 150 characters, but be careful because only the first three lines of the biography are shown in the Instagram mobile app, so try not to cut anything interesting that you want to highlight.

You can use emoticons to make it easier to read and attract more attention.


Instagram allows you to add links in your bio, in stories if you have more than 10,000 followers, or in your IGTV videos, but the connections you add to your feed posts will not be clickable. Therefore, they must be used well.

Add the link to your website or create a page with several links that you are interested in highlighting (you can create a website for this or use a tool like And, if you don’t have a website, you can link to another of your social profiles.


If you have a physical store, you must add its location to make it easier for users to find it (when clicking on it, a map will open with your store’s location so that they know precisely where it is and can go to it). If you don’t have it, you can also add your location so that users know in which region you work.