An increasing number of content creators, distributors, and OTT platforms now use multiple DRM schemes to ensure that their content is supported by the most number of platforms. Check out this post to know some of the most popular multiple DRM platforms.
DRM or Digital Rights Management is one of the most effective ways for content creators, distributors, and OTT platforms to prevent illegal copying and sharing of their premium content. But as platforms like devices, browsers, and even media players now come with their native DRMs, content creators are required to implement multiple DRM schemes.
With the help of multiple DRMs, content creators can ensure that all the popular platforms support their content. But what are the popular platforms that can support multiple DRMs? Let us have a detailed look at 4 of them-
- Microsoft PlayReady
Microsoft introduced PlayReady as a copy prevention technology in 2007. It includes output prevention, encryption, and DRM. It is one of the most popular content protection technologies and supports a vast number of operating systems, devices, and browsers. It supports many different types of content and user scenarios, including live TV and VoD (Video-on-Demand).
Content protected with PlayReady is supported by Microsoft Internet Explorer, Microsoft Edge, Windows Phone, Android TV, Chromecast, Amazon Fire TV, Roku, Google TV, Microsoft Silverlight, and a host of popular gaming consoles and Smart TVs from top brands.
Widevine is popularly known as the native DRM of Google Chrome and Android devices. It was created by Widevine Technologies, a technology company acquired by Google in 2010. It can be used for licensing, protecting playback, and securing distribution of many different types of content on a host of consumer devices.
Widevine protected content is supported by Chrome, Firefox, Opera, Android devices, Android TV, Chromecast, Roku, Amazon Fire TV, Google TV, and Smart TVs from brands like Samsung and LG.
- Apple FairPlay
FairPlay is Apple’s DRM technology, which is mostly used by the company for protecting the copyrighted content available on the iTunes Store. This ensures that only the devices that are authorized can access the content. The technology is based on MP4 multimedia format with an encrypted audio layer.
FairPlay protected content is only supported by Safari browser, iOS-powered devices, and Apple TV. While FairPlay only supports a few platforms, the vast popularity of Apple products has made it one of the most popular DRMs.
PallyCon is another popular multi-DRM solution. It is a cloud-based SaaS which is built on AWS (Amazon Web Services), a platform which is very commonly used by OTT portals. PallyCon is a one-stop DRM solution with services like applying DRM to the content and issuing DRM license.
It also offers client solutions for playback of DRM-protected content with session-based forensic watermarking service for enhanced content protection. It supports all the popular DRMs, including Widevine, PlayReady, and FairPlay.
How Does Multiple DRM Help?
As you can see, all the different types of DRM platforms are supported by different operating systems, browsers, media players, and more. Only using a particular DRM, like PlayReady, would mean that your content can only be accessed by the platforms supported by the PlayReady DRM. This can significantly impact the reach of your content.
With Multi-DRM, your premium content would be supported by all the popular platforms and devices. As a result, your content will reach more viewers and at the same time would remain protected from illegal copying and sharing. Moreover, to further enhance the security of your content, some of the multi-DRM services come pre-integrated with digital watermarking.
With the help of watermarking, you can know about illegal leaks or sharing of your content and also track the exact source from where the leak occurred. Along with multi-DRM, forensic watermarking can take the security of your premium content to another level.