Carrying out search engine optimization for small business websites can be a risky venture if you’re not a seasoned professional. If you’re doing SEO for the first time, you will quickly identify the number of websites offering resources with endless technical detail. As you go further, the conflicting advice will only make things worse!
If this sounds familiar, you don’t have to worry-during this blog we will outline 6 easy SEO techniques that will make your website look much more valuable in Google’s eyes – helping you attract the right audience to your business website without stress.
Without further ado: Easy SEO for Small Business Websites…
- Find out what your prospects are looking for.
There are hundreds of simple tools out there that will analyze what people are looking for in search engines. The free, most popular alternative is Google’s Keyword Planner tool. You can use this tool to find out how many people are searching for a specific keyphrase, and also to get new ideas about other related keyword combinations that they might be looking for.
- Be specific.
Take your research a step ahead and use Google’s tool to get ideas for more specific phrases. This will decrease the popularity of a key-phrase, but the audience you do attract will be the right ones.
Let’s take a look at this idea closely. Attempting to compete on Google for the search-term “Accountant” will be impossible. For arguments sake, let’s assume that after years or dedication and SEO wizardry, are ranked number 1, while you may get visits from people who want to hire an Accountant, you will also get hits from people searching for “Accountant Training”, “Free Accountancy services” and even “DIY Accountancy”. The outcome – a very high percentage of audience will leave your websites as soon as they arrive.
- Go around big competition, not through the competition.
Longer phrases with 3 to 5 words are typically searched for less, but there are fewer websites competing for the same keywords – these are known as long-tail keywords. As a result, they are less competitive and can easily be ranked which implies that you’ll spend less time and money in the process.
- Continue blogging
Blogging is the number one way to promote your website. It attracts website visitors, boosts credibility and generate leads. You can introduce new products, explore topics and connect with your target audience.
- Article Promotion
To be successful in Article Marketing, three things must be done. First, ensure you create high quality valuable content and you must distribute only to relevant sites with a good page rank and high traffic volume. Also, it is very important that you optimize your articles to ensure that it receives maximum online exposure.
As you can see, the process of ranking high in search engines can be a bit complex and time-consuming and it can definitely involve a whole lot of writing!
However, you don’t have to go through the hassles. Our SEO experts at 299SEO will do all the marketing for your Toronto business, so you can concentrate on the critical aspects of your business. Prospects are searching for you all over Google right now. Co