If you are a heavy internet user, as in, you use it nearly all day every day, from work to home you would have come across the term SEO at some point in your usage. But what does it mean? Why are people speaking highly of it, especially regarding work and end-user experience? Here’s some information to help you understand it.
SEO stands for Search Engine Optimization; it is essentially a best practice method of encouraging visitors to view websites. Using specific strategies, various techniques and tactics, the goal is to ensure customers get the best results when using search engines like Google and Yahoo. You may ask yourself, where did it start and how useful is it in 2019, well let’s look at the current news to highlight how important it is.
The first search engine was created way back in 1990; it was designed to search for website titles only. It has come a long way since then, and it’s an ever-changing process.
Have you ever used social media or created a blog? Have you used various hashtags but never really understood what they meant? Well, every time you use them you’re sending a communication out to the internet that you’re there, you have an opinion or thought, and you’re seeing if anyone else agrees or disagrees with your statement. Search Engine Optimization is there to retain your information and use it as best as possible, to encourage an increase in traffic to your blog website.
2018 is the year that technology is extremely advanced, everyone needs it, owns a piece of it to some extent and the more you use it in your life, the more you depend on it, which is a good thing if you want to run a successful business on the internet. One thing for 2018 is that you need to ensure your SEO is compatible with mobile devices as well as desktop and laptop. If it isn’t then you are losing traffic, make sure your business works on all devices.
SEO, in its current status, is essentially a tool that can predict how you use the internet. If you have been looking at adopting a cat, for example, it uses complex algorithms and performance analytics to help you search for adoption centers, things you’ll need to buy for your cat and generally points you in the right direction, so you don’t have that hassle. It is like having an assistant to guide you through the vastness of the internet.
Overall, in 2018 the idea is to make sure you’re not at the top of the search engine results, but just in a good enough place to get the relevant traffic. There have been lots of occasions where sponsored results appear, but they may not necessarily be the correct places for you. If you can dedicate the time and focus on generating a result that is appealing, suitable and engaging, then that will attract the right traffic for you.