The search engines are the most powerful way to get new traffic to your blog, and it is important that you use them correctly. Here are some tips on how to increase your rankings with SEO.
Create Useful, Interesting Content on A Regular Schedule
It is important to create content that your readers will find useful and interesting. You can also take advantage of the fact that search engines reward websites for publishing new content—having fresh content from you frequently will help build up trust in your site among Google’s ranking algorithms.
Use Your Keywords Correctly
It is also important to use the right keywords so that you can attract the attention of people who are looking for whatever it is that you have to offer. Make sure that those keywords carry through every page on your website too—include them in your title tags, meta descriptions, image captions, navigation tabs, and alt text.
Don’t Stuff Keywords into Your Website’s Code
Search engines can easily identify text that has been stuffed full of keywords and penalize it accordingly. Make sure you write content with the intention of conveying information to visitors and not simply for the sake of ranking higher in search results pages. If you do optimize your content for search engines, make sure you don’t go overboard!
Create Sitemaps and Submit Them to The Search Engine Indexers
If you have a large site with numerous pages (such as an online store), it would be helpful to the search engines if you supplied them with a list of all your content in order to help them index it more efficiently. This XML file can also help people find your site via search queries that you may not have explicitly indexed yourself via webmaster tools or meta tags.
Use Relevant Images and Videos on Your Site
Google’s latest algorithm update, code-named “Big Daddy” places special emphasis on sites that provide multimedia content such as pictures, videos, and presentations. Adding relevant, high-quality images and videos to your site will attract more visitors.
Developer Tools in Your Browser Are Your Friend!
There is a great deal of useful information you can glean from these tools about how search engines see your site. Make sure that everything at least appears to be correct with regard to the use of titles, descriptions, and keywords in order to boost rankings. Chances are good that if you look into Google’s Webmaster Tools account, it will tell you where there is room for improvement on your website with regard to getting noticed by search engine users – take heed!9. Track traffic referrals through Google Analytics or another web analytics program
Google Analytics (GA) should be one of the first things you install on your website if it’s not there already. GA is a free, downloadable program that tracks the traffic sources for every visitor to your site and helps you keep track of what works and what doesn’t work. It also features an incredibly large amount of useful data that you can use to improve your business by studying trends in how people navigate through your content from one page to another.
Use Google Webmaster Tools
Once you’ve installed GA on your website, make sure you get signed up for Google Webmaster Tools (GWT) so that any errors or omissions are easy to identify and rectify without delay! GWT gives you valuable information about how search engines see each of the pages on your site relative to the keywords you have used in your site’s content.
Social media Is a Great Way to Get More Traffic
Social media sites are a great opportunity for capturing the attention of new visitors and presenting them with relevant information about your website, products, or services. By networking through Facebook, Twitter, YouTube, and other popular social media websites you can reach out to an entirely new audience and ultimately increase brand awareness while bringing in more paying customers!
Consider Purchasing Advertising Space on High-Profile Sites
If getting instant visibility is what matters most to you, consider buying ad space on key search engine properties such as Google AdWords. Advertising using this medium guarantees that someone will see your banner ads when they conduct search queries on the web. The increased visibility will almost certainly translate into higher traffic and sales in the long run.
Avoid Making Your Site Too Cluttered with Content
A website that is overloaded with information, flash animated banners, and irrelevant graphics can make it difficult for search engines to figure out what your site is about at a glance. You definitely don’t want to do this because all of these elements are things that search engine spiders see when they first visit a page (and you want them to like what they see!) Be sure that all of the text on every single page of your website is directly relevant to the subject at hand before you publish anything online!