Solo Ads – A Helpful And Cheaper Alternative To PPC

What Are Solo Ads?

 

Solo ads are basically a targeted method of advertisement wherein a person can hire a pre-aggregated list of potential customers (audience) to display their advertisements to, usually in the form of an email. The email lists are usually both extensive and comprehensive. The reason that solo ads are preferred is because the best solo ads help in not just improving the traffic to the website, but also convert audiences into customers.

Why is a solo ad called thus?

Usually, in a lot of places, advertisements are clubbed or merged with each other. In a solo ad, as the name suggests, the only advertisement or promotion that will be displayed is yours. No other content or conflicting information will be presented, making the chance of conversion much higher. It is for this reason that selecting the right solo ads service provider is important. The best solo ads provider can facilitate a phenomenal level of conversion for your organization.

Why should I consider solo ads?

There are a lot of reasons as to why you should consider solo ads. The first reason is that the solo ads traffic is extremely targeted – which means that the people visiting your website or your blog after your ad campaign are more likely to want to do business with you because the content is directly interesting and relevant to them. The second reason that makes solo ads such a great choice is the fact that they are much more cost-effective and provider a high return on investment rate. Furthermore, solo ads are usually tremendously easy and straightforward to run as well, compared to other types of advertising. There is no need to constantly change the ad, make it eye catching or spend time on the graphics or content. You just have to provide inputs to the service provider and pen down your email.

What should I keep track for solo ads?

You should ensure that you go in for a high quality provider and ask questions about the list that they are providing you with. Try and independently verify as to whether it really is the audience that you are intending to target. Secondly, ensure that the frequency of the emails doesn’t mimic spam. No one wants to see an email about your company every single day. Ask your vendor if it is possible for you to dictate as to how many times the mail is sent out a week.