Technologies related to the security of identity, travel or fiduciary documents, the authentication of people, objects and documents, or their traceability, are numerous and complementary today.But they can also appeal to large companies or even Operators of Vital Importance.
Identity and banknotes under high security
Industries turned ten years later on the high security market where it is today presented as a world reference in the field of optical and digital high security solutions and control systems to secure identity and fiduciary documents. , vehicles and products, fight effectively against counterfeiting and the exchange of illegal content on the Internet.
Digital corporate identity: a definition
In what is digital identity? To this, we must add another dimension linked to the dematerialization of exchanges: digital identity designates the identity assumed, online, by the issuer of a document or a decision order. It works the same way for natural and legal persons. For example, a HRD who signs a hiring contract and sends it by email to the recruited person uses his digital identity except that, in a company, each employee is responsible for the integrity of the identity of the whole structure. You can get fast identity online now.
The 1stlayer is the declarative identity
It includes the data that is shared by the company on the networks, on a voluntary basis: on its web media (website, blog, social profiles), on third-party media (news sites, professional directories, forums, informative sites), via photos or videos, etc. All company employees participate in the creation of the declarative digital identity, directly or indirectly (for example, by indicating on their LinkedIn profile that they work for such and such a company).
The 2thlayer is the active identity
It includes all the traces left by individuals on the networks, for example geolocation, Internet browsing habits (via cookies), personal and professional exchanges (by email, via instant messaging, etc.) , or resources consulted on the web (music, video, etc.). This facet of digital identity is only made by natural persons, but the “fingerprint” left can impact the reputation of the company.
The 3thlayer is the calculated identity
It is forged by algorithms that interpret the data collected to recompose the different facets of an individual or collective identity. These tools extrapolate in order to forecast needs and respond to them in advance.
The issues surrounding a company’s digital identity can no longer be ignored. All sectors of activity are affected, as well as all sizes of businesses. All organizations leave traces on the web and are likely to send or receive sensitive documents. For this reason, all of them are concerned by issues related to digital identity, which are deployed at three levels: branding, notoriety and cybersecurity.
The image that the company projects of itself through its own resources (logo, website, visuals, and advertisements) is overtaken by the image built by users (prospects, customers, partners, suppliers, competitors, detractors). Reduce or at least control the gap between these two images is one of the major challenges of the twenty-first th century in terms of control of digital identity. The risk is to let the users speak and neglect malicious content and interpretation errors.