The Importance of SEO for Your Business

Today, customers in both B2B and B2C sectors are inclined towards searching for products online than ever. Many reports from credible sources provide statistics around how the businesses that will not go online with their businesses now, will have to suffer in the near future. It is not a choice to invest in SEO and digital marketing but has become a necessity. In this article, we will talk about the importance of SEO in Atlanta for small and large businesses alike.

  1. Better SERP position – The position on SERP (search engine results page) directly translates to the number of clicks you get. Higher the position among search results more clicks you will get and more are the chances of prospects buying your products or services. Statistics show that the top three results get as much as 60% of the total clicks for a search. Also, customers tend to associate higher ranking with industry leaders.
  1. Increased Traffic – Higher the SERP positions, higher the click rate, and hence higher the traffic. By optimizing the title and meta-description for high search volume keywords, you can make the topic clear and provide a tendency to click. This way you direct more traffic to your site when customers see the value for what they are searching.
  1. Improved number and quality of leads – SEO helps in increasing the percentage of leads from your traffic. It helps you understand what customers need and fulfilling those needs. At each stage of the sales funnel, you have a clarity on what the customer wants, and providing the customer with exact information makes them convert to high intent quality leads.
  1. Brand Building – SEO can help capitalize on brand building. When you constantly rank well on SERP, customers tend to recognize your brand colors, logo, and other brand assets. This increases brand recognition and recall.
  1. Business expansion outside geographic boundaries – SEO helps you to create an online presence where you are not physically present. Hence, allowing expanding beyond geographical boundaries.

SEO services in Atlanta can help you achieve all you want for your business by investing in digital marketing and SEO practices. The above-mentioned are just some of the many benefits of SEO and will help you decide if you want to invest in SEO. We suggest you should!

Posted in SEO