Every business to succeed in this competitive market needs to have elegant business names. Hence, most opt for professional websites that allows companies to choose a name for themselves which would suit appropriately.
However, the question is how to choose the ideal domain name? Well, following the points which are in this article will help one to get desired result. Have a look!
- Best domain extension to opt for
The first question one requires asking is that which would be the ultimate domain extension for his/her business organization. Opting for .com extension is a remarkable option as one can’t go wrong with it. Hence, the first step is to try and acquire an excellent business name which reflects a brand and also has an extension .com if possible.
Apart from this, depending on the location of a business enterprise, one can also consider a specific other extensions also. For instance, if a business is located in UK, then having an extension of .co.uk and .com is an excellent way to have local and international extension.
Now there will be times when .com is unavailable for a number of reasons. Then, one should choose next best option such as .net; however, if a business is non-profit then selecting .org also. In addition, one can opt for newer extensions if it suits one’s business and fulfills all the other criteria.
- Registered business name and domain name can be different
Many might have a misconception that domain name and registered business name can’t be different. This is not true as a domain name can be anything a person wants depending on the business. However, there are things to consider like a domain name and brand should be similar. Both of these should match with each other.
For instance, if a company’s name is Cheap Plumbing Ltd, then timsplumbing.com as domain name doesn’t suit. In such a scenario, one can opt for cheapplumber.com, cheaplumbing.com, or so. Though these names are not same as registered business, it provides customers with a similar name that makes it easy for people to search.
- Usage of numbers and hyphens on a name
In most cases, it is ideal for people to avoid numbers or hyphen when opting for a domain name. The primary aspect of this is, a company should have a website name which is easy to remember and can be typed quickly. Hence, eliminating number and symbol usage is the way to go.
- Effect on SEO
Everyone should remember that domain name choices affect SEO but not to a certain extent. Having targeted keyword in domain name is significant but with search engine’s updated algorithm it doesn’t nowadays. Primarily a website should be of high quality these days.
Also, there are numerous other search engine optimization ways that can promote a website easy without even having specific words in domain name. However, for local businesses, one can use location on domain names for better online presence locally.
- Trademarks and copyright issues
When it comes to registering for a website name, it is necessary to be 100% sure that it is not trademarked by any other organization. For example, if a female products selling company uses feminine business names like herperfume.com then; any other company trying to use it is a horrible idea.
The same idea goes for niche sites. For instance, an individual plans to review a certain brand’s cars; one should never purchase a domain name like abcbrandcarreviews.com without written permission from the car company. Without permission can lead to numerous troublesome issues which is better to be avoided. If there is a doubt then choose a legal counsel.
- Length of domain name
Though one might love to see a domain name like bestcheapshoesfromtimusa.com, it is always better to opt for name which is shorter and easier for customers to remember. There have