Working Alongside Google Adwords

In Google Adwords Management Brisbane, the focus is on the unique nature of Adwords and how to use it properly to boost your marketing efforts. As it is, Adwords management is more than the plain understanding of pay-per-click advertising. This includes being able to understand ad groups, keywords and landing pages.

You need to understand that the main aim of this marketing type is to optimize your site traffic. This would mean that you have to have a good marketing agency (with years of experience in online marketing) to help you move forward.

Using Google Ads (formerly Google AdWords) on any PC platform may need some time and money, but it had been proven that it delivers measurable ROI. Also, the successful pay-per-click (PPC) advertising system had been a success in almost any type of business.

Here are some reasons why Google Adwords can work for you (and how you can help carry out the processes and win with smart management). 

Scalable ads

Ads that are scalable are those that don’t need so much effort in finding leads. Business entities spend millions on Google Ads because they convert at a profitable rate, giving no reason to cap on the spending.

There is no reason capping your expenses on a campaign that is converting at a very profitable rate. Increasing your PPC budget can increase your leads, and subsequently your profits.

For businesses that need a lot of leads, Google Ads is highly effective, even if the time and heads are short.

Measurable ads

Unlike spending on ads for TV and magazines, online marketing is highly measurable. Google ads pay-per-click is one of the most measurable among the many in online channels.

In SEO, the actions that lead to increase (or decrease) of rankings are difficult to get exact measurements. The same is true in social media. Google Ads however, is transparent with many PPC metrics. One can easily observe what works or not.

Flexible ads

Google Ads has many options to customize your campaigns and ads to your specific needs, hyper-targeting audiences that you mostly want to reach. You do this by specifying keyword match types, like “Vegas hotels”, which filters out traffic on general terms like Vegas and hotels.

You can narrow down your audience by location, time, language, browser or even device types. SEO traffic can be worthless if you need only U.S.-based leads but half your traffic comes from Australia, for instance.

In Google Ads, you don’t have to display your ads all over the world. You can also access huge networks on Google properties like Gmail or YouTube and their other partner sites.

You can then leverage the display network, which is great for building brand awareness.

In addition, this often converts at a lower cost than Google Search.

Faster than SEO

New businesses and websites can take months to see results from SEO. Most likely, this is because of other competition and it takes time for websites to “prove” themselves and each authority links.

While at work on your site’s SEO, you can put resources into a Google Ads campaign and begin getting immediately impressions and clicks. Since it is fast, it’s a good way to test whether a given keyword or audience is worth pursuing with organic search.

Also, you can have a healthy balance of marketing channels, including organic search, events, email marketing, social media and other lead sources. You can decide how to allocate your marketing budget depending on the channels that is most effective for your business.

Easier than SEO

Google Ads is probably easier to learn because there is less contradictory information around. If you are an industry outsider, it might be hard as a marketer to know which sources are honest and those that are not.

At the opposite side, the whole industry does not have a gaming Google Ads. You can always go and check out Google learning Center for help in getting started.

Taking over SERPs

Google Ads accounts for 97% of their revenues. Meantime, SERP has changed more and more above the fold given to ads rather than organic results and can be confusing for users and SEO.

In PPC, you get your message high up on the SERP (search engine results page) in a clickable way. Sponsored ads take up to 2 out of 3 clicks on the first page..

Google ads and Organic Results

Google has provided many new ad formats through the years. Examples are the product listing ads, and the in-video ads on YouTube. Google had been motivated to do so because ads that are shinier and more engaging get more clicks (which mean more revenues).

However, higher number of clicks is also good for the advertisers too. An enterprising marketer needs to take advantage on these new ad formats and extensions. Organic listings could look boring when compared to them. 

Better conversion

By their nature organic traffic is great. However, there is some evidence that paid search traffic converts better than organic traffic. More to the point, it is said that the conversion rates up to two times higher.

Additionally, conversion rates differ by industry and may not be true to your particular business. The reason could be that paid search traffic is much more targeted and qualified.

Also, queries that result in ad clicks tend to be much more commercial, rather than informational.

Complementing other marketing channels

One of the most useful factors in Google Ads is that it is complementary to your other marketing efforts. With this, you can use remarketing which is a very powerful way to use the Ads to target people who have shown interest in your business.

One way that Google remarketing can help is being able to track past visitors to your website with a cookie. (These people may have found you through social media, your blog, a click on the product page from a forwarded email, etc.)

Your display ads follow them around the Internet, which makes your brand stay on their minds. You can even show them the exact product that they searched for. These retargeted ads have a very high ROI compared to other marketing channels.